DUE TO CUSTOM ENGRAVING, CHRISTMAS DELIVERY IS NOT GUARANTEED
DUE TO CUSTOM ENGRAVING, CHRISTMAS DELIVERY IS NOT GUARANTEED
by John Yaylagul December 08, 2025
One of the most common questions whiskey lovers ask is: Is Jack Daniel’s bourbon? The answer might surprise you. While Jack Daniel’s meets all the legal requirements of bourbon, it is officially classified as a Tennessee whiskey. The distinction lies in one extra — but very important — step in its production process known as the Lincoln County Process.
In short, all bourbon is whiskey, and Jack Daniel’s could technically be called a bourbon — but by tradition, definition, and law, the brand proudly identifies itself as Tennessee whiskey. Let’s explore why.
Before we can understand why Jack Daniel’s isn’t labeled bourbon, we need to look at the rules that define bourbon whiskey. According to U.S. federal regulations, a whiskey must meet specific criteria to be classified as bourbon:
By those standards, Jack Daniel’s fits the description perfectly. It’s made from a mash bill of 80% corn, 12% malted barley, and 8% rye; distilled in the United States (Lynchburg, Tennessee); and aged in new charred oak barrels without additives.
So technically, yes — Jack Daniel’s is a bourbon by definition. But that’s only part of the story.
Although Jack Daniel’s meets all the bourbon requirements, it goes through one additional process that gives it a distinct flavor and classification. This is known as the Lincoln County Process — a filtration step unique to Tennessee whiskey.
Before aging, the newly distilled spirit (also called “white dog”) is slowly filtered through 10 feet of charcoal made from sugar maple wood. This charcoal mellowing process removes impurities, softens the harshness of the raw spirit, and adds subtle sweetness and smoothness.
This filtration step is what makes Tennessee whiskey different from bourbon. In fact, Tennessee state law requires all Tennessee whiskey to undergo this process. That’s why Jack Daniel’s, made in Lynchburg, Tennessee, proudly carries the label “Tennessee Whiskey” instead of bourbon — even though it technically qualifies as both.
The Lincoln County Process is at the heart of Jack Daniel’s identity. Here’s how it works step by step:
While some whiskey purists consider this step a flavor enhancer rather than a defining category, Tennessee law makes it a legal requirement for the state’s whiskey designation.
The truth is, Jack Daniel’s is both — it’s technically a bourbon under U.S. whiskey law, but it’s specifically categorized as a Tennessee whiskey due to where and how it’s made. The brand itself chooses not to call it bourbon, emphasizing its unique process and heritage instead.
In the words of the Jack Daniel’s team:
“Our whiskey is made the same way bourbon is, except for one thing — we charcoal mellow every drop through 10 feet of sugar maple charcoal. That’s what makes Jack Daniel’s a Tennessee whiskey and not a bourbon.”
This pride in distinction isn’t marketing spin — it’s a reflection of the craftsmanship and authenticity that define Tennessee whiskey culture.
Jack Daniel’s is manufactured at the Jack Daniel Distillery in Lynchburg, Tennessee — the oldest registered distillery in the United States, founded in 1866 by Jasper Newton “Jack” Daniel himself.
The Lynchburg distillery remains the only place in the world where Jack Daniel’s is produced. The limestone cave spring nearby provides naturally filtered, iron-free water that’s ideal for whiskey production. Every drop of Jack Daniel’s whiskey — from Old No. 7 to Gentleman Jack and Single Barrel Select — is made there.
This deep connection to Tennessee’s geography, water, and craftsmanship is why the brand proudly identifies as Tennessee whiskey rather than bourbon.
Jack Daniel’s uses a traditional bourbon-style mash bill consisting of:
This combination is fermented using Jack Daniel’s proprietary yeast strain — the same one the distillery has used for generations — and pure cave spring water from Lynchburg. The whiskey is then charcoal mellowed and aged in hand-crafted, toasted, and charred American oak barrels made by the company’s own cooperage.
Because of the Lincoln County Process, Jack Daniel’s has a smoother, slightly sweeter flavor compared to most bourbons. While bourbon tends to have robust caramel and oak notes, Jack Daniel’s offers a softer palate with hints of vanilla, maple, and toasted wood.
The mellowing process also gives it a creamier mouthfeel and cleaner finish. This balance of sweetness and smoke has made Jack Daniel’s one of the most recognizable and approachable whiskeys in the world.
Technically yes — it meets all the criteria for bourbon — but it’s legally and traditionally classified as Tennessee whiskey because of the charcoal mellowing process unique to the state.
The difference lies in the Lincoln County Process. Tennessee whiskey, like Jack Daniel’s, is filtered through sugar maple charcoal before aging, giving it a smoother taste than standard bourbon.
No. Jack Daniel’s is made exclusively in Lynchburg, Tennessee, not in Kentucky, which is known for producing most of the world’s bourbons.
Yes. Bourbon can be made anywhere in the U.S., including Tennessee, as long as it meets federal bourbon standards. However, Tennessee distillers like Jack Daniel’s choose to label their spirits as “Tennessee whiskey.”
Jack Daniel’s is officially a Tennessee whiskey — a specific type of American whiskey that undergoes charcoal filtration before aging.
So, is Jack Daniel’s bourbon? Technically, yes — it meets every legal standard for bourbon. But in spirit and tradition, it’s proudly Tennessee whiskey. The distinction comes from the Lincoln County Process, a charcoal mellowing method that gives Jack Daniel’s its famously smooth and slightly sweet flavor.
Every drop is made in Lynchburg, Tennessee, from locally sourced grains to handcrafted barrels, under the same time-honored process Jack himself pioneered over 150 years ago. The result? A whiskey that embodies Southern craftsmanship and American heritage, whether you call it bourbon or Tennessee whiskey.
Explore our selection of engraved Jack Daniel’s gift sets and personalized whiskey bottles at Elevated Spirit Shop. Perfect for birthdays, anniversaries, or corporate gifts, our premium collections let you share the unmistakable taste of Jack Daniel’s — Tennessee’s finest whiskey and an American legend.
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